Product Marketing Manager
Full time @Global payments posted 6 days ago in Manufacturing & Production Shortlist Email JobJob Detail
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Job ID 10409
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Experience 2 Years
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Qualifications Degree Bachelor
Job Description
“Who You Are
You are a self-motivated, energetic, smart, and engaging marketing professional! You understand product marketing and can translate technical information from product owners and developers into a consistent, strategic message that aligns and supports solutions across our platform. As the Product Marketing Manager, you will develop and execute strategic programs for the TouchNet solution stack, including messaging, collateral and sales enablement, and contribute to lead gen initiatives. For success, the ideal candidate will be able to develop and foster collaborative relationships and alliances across the department and organization, can work quickly and accurately in a high-volume environment, and create marketing programs that engage prospects and deliver results.
What Part Will You Play?
Key functional responsibilities include product marketing strategy, marketing mix of tactics, go-to-market strategy, lead generation, and customer marketing programs that will enable the company to surpass growth objectives while positioning our student finance, payments and campus ID technologies and services as the for higher education.
Collaborate with product and marketing teams on the go-to-market strategy for product releases in your product portfolio
Utilize market and client knowledge and industry awareness to provide strategic guidance on core messaging and positioning for solutions across our platform
Lead the development of product positioning materials, including product solution sheets, presentations, webinar content, sales enablement materials, email campaigns, and other product marketing content
Partner with the product strategy team to develop appropriate product positioning and messaging and successfully launch new product programs that drive adoption, create or maximize cross-sell opportunities, and leverage loyalty to existing products
Clearly define the value proposition and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across all audiences and channels
Research and provide market insights and analysis of competitive solutions to assist in decision-making and program prioritization
Work across the marketing department to develop lead gen strategies to support new business, expansion sales, and international business”
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